Business Is the Continuation of War by Other Means
Product details
NULL
Product form:
Hardback
Number of pages:
376
Dimensions:
240x170
Publication date:
13/10/2026
EAN:
9789059969056
Publisher:
LannooCampus
Edition number:
1
Business Is the Continuation of War by Other Means
- Strategy begins where certainty ends
For 3,500 years, military thinkers have understood what most business leaders have forgotten: strategy is not a plan but the art of navigating conflict, power and uncertainty. In Business Is the Continuation of War by Other Means, Jean Van Marcke connects the wisdom of Sun Tzu, Clausewitz and Porter to today's business realities - offering entrepreneurs and executives practical clarity in an era of AI, disruption and geopolitical uncertainty.
| Price: | € 34,99 |
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