Does Your Brand Care?

Product details

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Product form: 
Paperback
Number of pages: 
147
Dimensions: 
245x175
Publication date: 
04/03/2021
EAN: 
9789401475037
Publisher: 
LannooCampus
Edition number: 
2

Does Your Brand Care?

Building a Better World with the C A R E principles
  • C A R E model: simple principles for sustainable success

If there's one thing we have learned in recent times, it's that we live in a fragile world. In the midst of the pandemic, brand expert Isabel Verstraete researched companies that seemed to deal better with the crisis and discovered apattern behind their success. This pattern turned out to be a shift in attitude towards how they do business. These newly gained insights are bundled together in The C A R E Principles: Collaboration, Agility, Reliability, Empathy.

The C A R E Principles reach deep into the structure of your company, touching your people, your clients, your communities and the world. The C A R E Principles are not a quick fix fora specific business problem. They are the key to your company's long-term success - and even survival. The many case studies in this book from companies big and small, national and international, prove that taking C A R E of something or somebody is a winning strategy.

Price:29,99

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