• Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development.
• Shows how early, bold decisions shaped long-term succes.
• With full colour photo insert pages.

WHY?

• A wonderfully told narrative. Scientifically grounded and closely.
• Forty years backstage: how choices were made and carried through.
• Clear analysis and brief reflection questions for your own context.

WHAT?

• Each chapter uses a tailored strategy and innovation lens to clarify what changed and why.
• With crisp mini-cases and direct quotes - people, choices and consequences in view.
• "Pause & Reflect" interludes after each chapter.

WHO?

• For everyone fascinated by the remarkable growth story of a tech company.
• Leaders in knowledge-intensive industries.
• Entrepreneurs and scale-ups.
• Students, educators, and policymakers.

"Few investors would bet their money on this venture today. The story of ASML is therefore not a recipe that can be easily copied by other 'high-tech start-ups'. However, a lot can be learned from looking at what happened."
- Gjalt Smit, 1st CEO ASML