Belgian culinary and lifestyle personality Pascale Naessens is known for her delicious, easy, beautiful and healthy recipes. She has sold more than 2 million copies of her books. In 2018, 2016, 2015 and 2014 she was the #1 bestselling author in Belgium in all genres and themes. She has since become a leading voice for pure and healthy eating. A number of her books have already been translated into French, English, German and Chinese. She's also an acclaimed ceramic artist whose collection of kitchen tableware titled 'Pure by Pascale Naessens for Serax' has enjoyed considerable international success. Housewives and top restaurants serve their food on plates and dishes designed by Pascale Naessens. Pascale Naessens' cookbooks have helped create a real culinary movement: people are once again free to enjoy their food, and still stay slim and healthy. They are attracted to her romantic way of cooking because the delicious and simple recipes are uncomplicated and easily accessible. Young and old, everyone is enthusiastic. It's said that 'Pascale taught her nation to eat healthily'. It's evident that her cooking and her lifestyle appeal to a broad public, as demonstrated by the many Facebook communities and Instagram accounts where fans of 'Pascale's pure kitchen' share experiences and recipes, often accompanied by photographs of recipes served on plates from Pascale's 'Pure' collection.