Every day, decision-makers are inundated with emails, calls and notifications. As inboxes become increasingly crowded, traditional prospecting methods such as “send more, call more often” are becoming less and less effective. Strategic Prospecting shows you how to cut through the noise. Step by step, you’ll learn how to build a structured approach - from a focused strategy and relevant prospect lists to powerful cold emails, sequences and scripts.

No theoretical waffle, but a hands-on guide packed with examples and proven techniques that will help you start real conversations and accelerate your sales pipeline.

'This is not a "tips and tricks" book. People are looking for value, trust and a reason to take action now. Jorik understands this: he doesn't build a sales funnel, he builds a runway. Read it, highlight it, fold down the corners and put it into practice.'
- Michael Humblet, Founder of Chaomatic, Co-founder of School of Sales and author of Why Now

'Jorik is the man who loves prospecting, learns by doing and teaches others how to do it: Go Johnny, erm… Jorik, go go! A great book and highly recommended.'
- Peter Snauwaert, Sales Manager at Cronos Group

'This book brings traditional prospecting into the modern ICT world.'
- Frank Borgenon, Sales Manager at Equans