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    Marketing (ENG)

    Reinventing the basics
    Author: 
    Igor Nowé
    Paperback
    2025
    208
    How do you attract customers in a digital world? What makes people choose one brand over another? How do you create a[...]
    Price:€ 49,99
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    The Offer You Can't Refuse

    What if customers ask for more than an excellent service?
    Author: 
    Steven Van Belleghem
    Paperback
    2020
    256
    What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new[...]
    Price:€ 37,50
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    Does Your Brand Care?

    Building a Better World with the C A R E principles
    Author: 
    Isabel Verstraete
    Paperback
    2021
    147
    If there's one thing we have learned in recent times, it's that we live in a fragile world. In the midst of the pandemic, brand expert[...]
    Price:€ 34,99
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    Optichannel Retail. Beyond the Digital Hysteria

    Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer
    Author: 
    Gino Van Ossel
    Other binding
    2019
    350
    The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and[...]
    Price:€ 29,99

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